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Sagaevents is so COOLCool Fashion is one of the most successfully staged event in Iceland. The event took place in June, 2005, organized from A-Z by Sagaevents for Mosaic Fashions Plc. Mosaic Fashions Plc. is a highly successful fashion retailer operating four distinctive womanswear brands: Oasis, Coast, Karen Millen and Whistles. The brands are positioned in the upper middle market of the UK high street, each with different and strong brand character. June 10th 2005 saw an increase in share capitalization for Mosaic and created the perfect opportunity to showcase the four brands for celebration and higher profile. The destination; Iceland. The occasion; Cool Ice, one of the most talked about events of latter years in Iceland. Guests agreed that Cool Fashion was one of the most successfully staged event in Iceland. 80 strong staff, from ushers to executive producers co-ordinated their efforts and managed a seamless production, where everything just worked out. Technical staff delivered a broadcast of synchronised live-feeds with pre-recorded material on twelve screens while 43 people dressed and stylised the models. The client heaped praise on the organisation and execution and guests agreed that the difficult task of representing each brand in one show had been successful. Published: 02.01.2006 16:16 |