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Sagafilm teams up with OgVodafone and IdolThe popularity of the Idol competitions is universal and Iceland is no exception. Storm teamed up with Vodafone, sponsors of Icelandic Idol, to produce promotional material to air alongside each episode. Sourcing the writing and directing talents of Sigurjon Kjartansson, one of Iceland's comic heroes, Storm has produced over 40 short mocumentary sketches destined for prime-time viewing when Icelandic Idol hits the screens this autumn. We follow the ventures of hapless Addi Idol who longs for nothing more than to become Iceland's next popstar. However, his home-made and heartfelt songs about his grandmother fail to impress the judges who, by the way, weren't in on the act. Published: 01.01.2006 00:00 |